PROJECT
HERITAGE
HERITAGE is a 112-page hardcover publication celebrating the history, craftsmanship, people, and vision behind one of the region's premier luxury jewelers. Created to commemorate the opening of Blakeman's Fine Jewelry's 8,500-square-foot flagship in Rogers, Arkansas, the book serves as both a lasting brand artifact and a collector-quality keepsake.
Blakeman's Fine Jewelry engaged Anna to lead the project from concept through production, providing end-to-end creative direction and project management. Her role encompassed editorial strategy, narrative development, photography direction, art direction, design oversight, vendor selection, print production management, materials and finish selection, budget stewardship, timeline management, and cross-functional stakeholder coordination.
The initiative culminated in a fully integrated brand launch extending beyond the publication itself to include custom packaging, presentation, distribution, and grand opening support—creating a cohesive luxury experience across every customer touchpoint.
creative direction
brand storytelling
shoot production and styling
creative leadership
INVOLVEMENT
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Client: Blakeman's Fine Jewelry
Photographer: Arno Frugier
Graphic Design: Blake Chamberlain
Copy: Allison Kopp
Publishing: Givington’s
Creative Director: Anna E. Cottrell